Rihanna is apparently anti-Pokemon after demanding her fans maintain the moment during her concert on Saturday night.
The Sledgehammer star brought her Anti World Tour to Lille, France, where she encouraged the thousands from the audience to actually enjoy the connection with the live gig instead of watching her show through the screens in their mobile devices.
During her concert, she gave a delivery about being in the second, and called out any consumers popular Pokemon Go app, an augmented reality game where users 'catch' the digital creatures.
In video posted on Twitter, Rihanna is viewed telling her fans, "I do not want to see you texting your boyfriends or maybe your girlfriends. I shouldn't see you catching any Pokemons up in this particular b**ch."
The R&B star is not the only celebrity to criticise the app, and some of those who check out same way is Zachary Quinto, who discussed the sport while promoting Star Trek Beyond, a show which features a fresh theme song called Sledgehammer by Rihanna.
Speaking of Pokemon mania, Zachary told Entertainment Tonight: "I think it is good that people are engaging against each other, but I seem like the ultimate goal for all of us is to be able to perform that without these units in our hands.
"And I realise that technology has evolved then there is a lot of good that comes from that, and I haven't any judgement of folks that are in it, but I think that, exactly how should we facilitate the conversation about connecting without the unit between us?"